Costco diehards know winter is peak season for surprise bakery drops and cozy comfort food, and this year is already delivering. From over-the-top desserts to protein-packed staples, several new finds are turning casual shoppers into repeat buyers. Here are four new Costco food items that fans are genuinely obsessed with right now, and why each one is worth hunting down on the next warehouse run.
1) Caramel Beignets
Caramel Beignets are the buzziest new bakery box, with shoppers raving that these powdered sugar pillows taste like a trip to New Orleans without leaving the parking lot. One report on Costco notes that the box clocks in around ten dollars, making it an easy add-on for weekend brunch, office treats, or game-day spreads. Fans like that the doughnuts come ready to eat, with a caramel filling that stays gooey instead of seizing up once they cool.
The obsession is not just about flavor, it is also about how these fit into Costco’s broader winter pattern of indulgent bakery launches. Food writer Jamela Adam, who recently rounded up the Best New Kirkland at Costco This Winter, highlighted how desserts like the Chocolate Chip Cookie Bar Cake, priced at $21.55, are training shoppers to expect restaurant-level sweets in bulk. Caramel Beignets slide neatly into that trend, giving members a shareable dessert that feels special but still lands at an everyday price point.
2) Chocolate Brownie Walnut Pie
The Chocolate Brownie Walnut Pie is the kind of mash-up that sounds chaotic on paper and then completely wins people over at first bite. Described in one roundup as a brownie that is “also a pie,” this dessert layers a dense chocolate base with crunchy walnuts in a traditional pastry shell, so it slices cleanly for parties. Coverage of What new Costco items are taking off this season points to this pie as a standout for shoppers who want something richer than pumpkin but easier than homemade fudge.
Beyond the novelty factor, the pie taps into a bigger shift toward hybrid desserts that feel both nostalgic and new. Fans appreciate that it behaves like a classic holiday pie on the table, yet eats like a bakery brownie, which makes it a smart move for hosts juggling different preferences. Because it is sold at Costco, the size leans generous, so one pie can cover a full family gathering or several smaller dinners, reinforcing the warehouse club’s value pitch while still scratching that “try something new” itch.
3) Peanut Butter Monster Cookie
The Peanut Butter Monster Cookie is the latest treat to prove that Costco (Costco Wholesale) still knows how to blow up social feeds with a single bakery tray. Reporting on how Costco (Costco Wholesale) Has a New Bakery Treat That Shoppers Say Is “Dangerously Good” centers on this cookie, which packs peanut butter, chocolate, and candy pieces into a thick, chewy base. Fans say a single cookie feels more like a personal dessert than a snack, which tracks with Costco’s habit of supersizing even its sweets.
In a separate look at new winter products, the Peanut Butter Monster Cookie is singled out as the item that “has shoppers raving,” sharing space with savory launches like Butcher’s Bone Broth with Ginger and Turmeric. That pairing shows how Costco is trying to serve both indulgence and wellness in the same seasonal reset, giving members permission to grab a protein-heavy broth alongside a sugar-loaded cookie. For stakeholders, that balance keeps foot traffic high, since health-focused shoppers and dessert hunters now have reasons to swing through the bakery aisle together.
4) Butcher’s Bone Broth with Ginger & Turmeric
Butcher’s Bone Broth with Ginger and Turmeric is the quiet hit of the winter lineup, appealing to shoppers who want something cozy but not sugary. Coverage of 4 new Costco notes that this broth is part of a wave of better-for-you offerings that still feel convenient for busy weeknights. Another breakdown of Costco winter finds highlights how the Bone Broth, labeled under Butcher, leans on Ginger and Turmeric for both flavor and perceived wellness benefits.
Shoppers are treating it as a versatile staple, sipping it straight from a mug or using it as a base for quick soups and grain bowls. The fact that it sits in the same seasonal conversation as the Peanut Butter Monster Cookie shows how Costco is broadening its definition of comfort food, from decadent desserts to functional pantry upgrades. For members trying to eat a bit lighter without giving up convenience, this broth signals that While Costco is still famous for giant cakes and cookies, it is just as invested in stocking everyday items that support longer-term health goals.
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