There’s something magical about the toys we grew up with. The ones that fueled our imaginations long before tablets and touchscreens existed. For those who grew up in the 1970s, your favorite childhood playthings might just be more than sentimental—they could be seriously valuable.
Collectors today are shelling out thousands for well-preserved toys from this golden decade of play. Whether you’ve got a box of old toys tucked away in the attic or you love the thrill of a flea market find, here are seven nostalgic treasures from the ’70s that are worth a second look.
1. Star Wars Action Figures (1977)
When Star Wars hit theaters in 1977, it changed pop culture forever—and so did the toy aisle. Early action figures made by Kenner, especially the “early bird” editions, are among the most sought-after collectibles on the planet.
What it’s worth: A first-edition Luke Skywalker or Darth Vader in the original packaging can sell for $5,000–$25,000 depending on condition.
2. Barbie Dolls (1970s Editions)
Barbie never went out of style, but certain ’70s versions are especially valuable today. Collectors love the “Malibu Barbie” and “Superstar Barbie” lines for their retro fashion and iconic hair.
What it’s worth: Mint-in-box dolls can fetch $500–$2,000, and rare limited editions even more.
3. Hot Wheels Redline Cars
The earliest Hot Wheels cars featured a distinctive red stripe on their tires—hence the name “Redline.” These die-cast cars from the late ’60s through the ’70s are a favorite among collectors, especially if they’re still in their original packaging.
What it’s worth: Rare models like the “1970 Mad Maverick” can reach $3,000–$10,000.
4. Mego Action Figures
Before Star Wars toys ruled the world, Mego’s 8-inch superhero figures were the must-have item. Batman, Superman, and even Planet of the Apes figures from this era are now prized finds for collectors.
What it’s worth: A complete set can bring $1,000–$5,000, with some rare characters fetching even higher prices.
5. Fisher-Price Little People Playsets
The wooden and plastic Little People sets from the 1970s—especially the Play Family Farm, Parking Garage, and Sesame Street House—are hugely nostalgic. Complete sets with all their tiny accessories are particularly valuable.
What it’s worth: Depending on condition, expect $100–$500 per set.
6. Atari 2600 Console and Games
Before PlayStation or Xbox, there was the Atari 2600—a revolutionary home gaming console. Original systems with boxed games like Space Invaders or Pitfall! are highly collectible today.
What it’s worth: Working systems and rare cartridges can sell for $400–$2,500.
7. Easy-Bake Oven
Introduced in the 1960s but wildly popular through the ’70s, the original pastel-colored Easy-Bake Ovens are both nostalgic and collectible. Especially if you still have the box or accessories.
What it’s worth: Early models can go for $200–$600, depending on condition and completeness.
The Takeaway
Those toys we once left on the living room floor are now pieces of pop culture history. What was once just childhood fun is now a collector’s dream—and sometimes a serious payday.
So the next time you’re cleaning out the attic or visiting your parents’ house, peek inside those dusty toy boxes. You might just find a small plastic fortune hiding among your childhood memories.