Understanding generational differences gives us insights into changing trends and potential investment opportunities. One such trend is the growing interest of millennials in items that baby boomers have cherished and preserved over the years. This phenomenon isn’t just about nostalgia; it also reflects the shifting values, tastes, and economic considerations of younger generations.
Our list is based on real-world trends, data from consumer surveys, expert interviews, and auction results. It represents a broad range of items, from vintage furniture to vinyl records, that have re-emerged as popular amongst millennials. So, whether you’re a boomer curious about the value of your possessions, or a millennial looking for unique items to invest in, this list will provide you with valuable insights.
Vintage Furniture
Vintage furniture, particularly mid-century modern pieces, have always been a favorite among boomers. They often hold onto these items due to their timeless design and superior craftsmanship. However, in recent years, millennials have started to appreciate these pieces for the same reasons, along with their sustainability and uniqueness compared to mass-produced modern furniture.
According to Chairish’s resale report, interest in buying vintage and antique furniture online has climbed among Millennials and Gen Z, reflecting the broader shift toward secondhand and sustainable decor.
Vinyl Records
Music lovers of the boomer generation have always cherished their vinyl records. With their rich, warm audio quality and tactile experience, vinyls provide a listening experience that digital formats can’t replicate. Millennials have recently been buying vinyl records to reconnect with the music of past generations and experience this unique form of listening.
The resurgence is reflected in sales. According to the RIAA’s 2022 year-end report, vinyl albums outsold CDs in units for the first time since 1987, underscoring sustained momentum.
Film Cameras
Film cameras, once rendered obsolete by digital photography, are making a comeback among millennials. Boomers, who grew up in the prime of film photography, often retain these cameras for their sentimental value. Millennials are now seeking these cameras for the unique, tangible quality of film photos and the charm of analog photography.
Coverage of this revival is widespread; see The Guardian’s feature on the point-and-shoot comeback for a recent snapshot of the trend.
Antique Jewelry
Antique jewelry has long been prized by boomers for its craftsmanship, history, and inherent value. Millennials, too, are beginning to appreciate these pieces for their uniqueness, connection to the past, and as a sustainable alternative to newly-mined gemstones.
The market has been expanding, with new platforms catering to demand; see the Financial Times on the boom in vintage jewellery.
Classic Cars
Classic cars have always been a popular hobby for boomers due to their aesthetic appeal, historical significance, and potential for appreciation in value. Millennials are now showing an interest in these cars, seeing them as a unique investment opportunity and a way to connect with automotive history.
Hagerty notes a generational shift in the collector market; see its analysis “By the Numbers: The Collector-Car Market in 2024” and the 2025 Bull Market overview.
Art Deco Items
Art Deco, a design style popular in the 1920s and 30s, has long been appreciated by boomers for its elegance and historical significance. As millennials become more interested in vintage design, they’re increasingly seeking out Art Deco items to add a touch of glamour and sophistication to their homes.
For background and how to use it today, see Architectural Digest’s Art Deco guide.
Vintage Watches
Boomers often hold on to vintage watches due to their craftsmanship, value, and sentimental significance. Millennials are now showing an interest in these timepieces, viewing them as a stylish accessory and a tangible investment.
The New York Times has reported on the surge in demand for vintage watches, particularly among younger buyers.
First Edition Books
First edition books, especially those of significant literary works, have always been a favorite among book-loving boomers. These books are prized for their rarity and connection to literary history. Millennials, particularly those with a love for literature, are beginning to value these books for the same reasons.
See the International League of Antiquarian Booksellers on the rise of young collectors: “A new generation of bibliophiles hits the book fair.”
Record Players
Record players, like vinyl records, offer a warm, tactile listening experience that’s distinct from digital formats. Boomers often retain these players due to their nostalgic value, and millennials are now buying them to complement their growing vinyl collections.
Market research points to steady category growth; see Verified Market Research’s Turntables Market overview for current projections alongside the vinyl sales growth data from Luminate.