Chipotle is turning Super Bowl weekend into a national burrito run, putting 100,000 free meals on the line for fans who are quick with their phones. Instead of splurging on a flashy commercial, the chain is dangling real food, from burritos to bowls, for anyone who can snag a code while the game is on. The giveaway is capped at $1 million in entrées, which means the clock and the crowd are both working against you, but the playbook to score a free order is surprisingly simple.
The offer is built around digital codes that unlock a free entrée in the Chipotle app or on the website, and those codes will drop in short bursts tied to the action on the field. With a little prep before kickoff and a close eye on your phone once the game starts, you can turn Super Bowl Sunday into a free dinner run instead of another pricey delivery tab.
How the $1 Million Giveaway Works
Chipotle has framed this year’s promotion as a direct answer to the wave of AI-heavy Super Bowl ads, leaning into its pitch that the food is made with no artificial ingredients while it hands out $1 million in what it calls real food. The company has said that during the game it will distribute digital entrée codes worth up to that $1 million total, which translates to roughly 100,000 free meals when you do the math on an average burrito or bowl price, and it is positioning the offer as a way to reward fans who are actually watching instead of just scrolling past commercials. In its own announcement, the brand contrasted itself with WHILE OTHERS AIR AI GENERATED ADS and highlighted that the giveaway is meant to spotlight that difference for viewers following the action in real time, a point it underscored in its official game day breakdown.
The basic structure is straightforward, but the timing is tight. During the Super Bowl, Chipotle plans to release unique codes that unlock a free entrée, and once the $1 million ceiling is hit, the promotion shuts off, even if the game is still going. Coverage of the offer has made clear that the codes will be valid for burritos, bowls, salads, or similar entrées and that they are meant to be redeemed through digital ordering, not by walking up to the counter and asking for a freebie. One detailed rundown of the promotion notes that the company is giving away up to $1 million in FREE entrées during the Super Bowl and that the offer is structured so fans can score burritos, bowls, and salads if they move quickly enough once the codes appear, a setup explained in a guide to how the giveaway works.
Exactly How to Grab a Free Entrée Code
To have a real shot at one of the 100,000 meals, fans need to be set up before kickoff, not scrambling once the first code drops. That starts with downloading the Chipotle app, creating or logging into a rewards account, and making sure push notifications are turned on so any alerts tied to the promotion actually show up on your screen. Reporting on the offer has stressed that the codes are meant to be entered digitally, either in the app or on the website, and that they function as a credit for a single entrée once applied at checkout, which is why having an account ready to go is key. One detailed explainer notes that the promotion is built around digital codes that unlock a free bowl or burrito and that fans will need to plug those into their account before placing an order, a process laid out in coverage of how to get free Chipotle during the game.
Once the logistics are handled, the real work is staying alert while the game is on. Chipotle has said that codes will be tied to specific windows of play, including between kickoff and halftime and again between halftime and the start of the third quarter, which means fans who tune out during breaks could miss the drops entirely. One broadcast-focused summary of the promotion describes it as a giveaway of up to $1 million in free entrées on Sunday during the Super Bowl, with codes released in limited bursts between the opening whistle and the start of the third quarter, a structure that rewards anyone who keeps an eye on their phone while the game unfolds, as outlined in a segment on how to score a free burrito during the broadcast.
Social Media Clues, Nacho Hacks, and Fine Print
Chipotle is not relying on TV alone to get the word out, which is good news for anyone who lives on their phone during big games. On Instagram, the brand has teased the promotion with a reel that leans into the party spread side of Super Bowl Sunday and urges fans to Comment “Me” for a direct message with the official rules, using phrases like GAME DAY JUST GOT in all caps to hammer home the timing. That social post, which also pushes nacho orders through February 8, is a reminder that the company is using its feeds to funnel fans toward the giveaway details and that anyone who wants the fine print delivered straight to their DMs can simply follow the prompt to Comment “Me” and get the link.
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