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Parents of Kids as Young as Six Years Old Are Now Spending Thousands of Dollars a Year on ‘Resume-Building’ Activities, Fresh Survey Data Shows

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Parents of a six-year-old on a single youth sports team spent an average of $1,016 on that one activity in 2024, according to the Aspen Institute’s National Youth Sports Parent Survey, up 46% from five years earlier — roughly double the national inflation rate over that stretch. Add a second sport, which the same survey found nearly half of families do, and the bill for one kid crosses $1,490 before a single music lesson or tutoring session gets added on top. This isn’t a story confined to travel-team teenagers chasing scholarships. It’s happening to kindergartners and first-graders, and the survey data behind it is more specific than most parents have seen laid out in one place.

Photo by Guillaume de Germain on Unsplash

 

The Numbers Behind “Resume-Building” Spending

The Aspen Institute’s survey, conducted with researchers from Utah State University and Louisiana Tech University, polled 1,848 youth sports parents nationally in November and December 2024. Even the youngest cohort it tracked, kids ages 6 to 10, had parents spending more than $1,000 a year on that child’s primary sport alone. Layer in the kind of academic and arts enrichment that’s become standard in many households — a separate LendingTree survey of 2,000 U.S. consumers found parents spend an average of $731 a year specifically on activities like tutoring, music, and dance lessons, with six-figure earners averaging $1,033 — and a family running one sport plus one enrichment activity for a young child is often well past $2,000 annually before summer camps or equipment get factored in.

Why Parents Say They’re Doing It

The LendingTree data gets at the motive behind the headline framing directly: 68% of parents surveyed said they believe their child’s extracurricular activities could lead to future income or career opportunities down the line. That’s a striking number given what the same survey found about the payoff — fewer than 2% of high school student-athletes actually go on to receive an athletic scholarship. Parents aren’t necessarily wrong that early activity builds skills, but the survey suggests a gap between the “resume-building” belief driving the spending and the actual odds of a financial return on it, especially when the spending starts this early. Eighty percent of parents who expect their child to attend college also said they assume the child will receive some form of tuition assistance, a level of optimism the scholarship numbers don’t fully support.

 

The Income Gap Underneath the Averages

The spending isn’t distributed evenly, and it wasn’t evenly distributed a decade ago either. A Pew Research Center analysis of parents with school-aged children found that 84% of higher-income families (household income of $75,000 or more) had a child in sports in the prior year, compared with 59% of families earning under $30,000. The gap was similar for music, dance, and art lessons: 62% among higher earners versus 41% among lower-income parents. The 2024 Aspen Institute data shows that same income divide has widened in dollar terms, with the wealthiest households in the survey spending roughly $1,471 more per year on a child’s sports than the lowest-income households in the sample. What’s changed since Pew’s earlier data isn’t which families participate more, it’s how much a full slate of activities now costs even families who can afford to be in the game at all.

What This Means for Families Weighing the Cost

None of this data suggests parents need to pull kids out of sports or lessons. What it does suggest is that the per-activity cost has climbed fast enough, and started early enough, that “one sport, one lesson” for a six-year-old is a real line item now, not a rounding error. Families comparing options have leverage the data points to directly: community and recreation-league sports, which the Aspen Institute survey flags as dramatically cheaper than travel or club programs, deliver similar activity levels for a fraction of the cost, particularly before a child is old enough for the competitive tiers where spending accelerates. Asking a program directly what percentage of families use its travel tier versus its recreational tier is a concrete way to see where the cost curve actually starts.

The spending isn’t irrational, and it isn’t new in kind. What’s new is how early it starts and how fast the total climbs once a single sport turns into a full schedule, and the survey data now puts real numbers behind what had mostly been anecdotal before.

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