Millie Moon diapers, a Target-exclusive brand made by Zuru Inc., are now the subject of an open incident file on the Consumer Product Safety Commission’s public SaferProducts.gov database, tracked through UL’s Open Data for Safety Incidents platform, after a wave of parent complaints describing chemical burns, blistering and bleeding rashes in babies who wore them.
What the Record Shows
The open case file joins a broader pattern local reporters have been tracking for months. As of September 10, roughly 368 complaints tied to the brand had been filed, with more than 360 of them submitted within the prior six months, according to WCPO’s review of the filings. Reports in that count describe burns, blisters, and what parents characterized as bleeding or peeling rash in the diaper area. A separate Fox19 report on complaints reviewed by an attorney since January described raw, inflamed skin that peeled, welts, and skin thinning, with reports coming from families in at least four states.
More than 360 separate complaint filings about the same diaper brand have landed with regulators in roughly six months, a volume that has pushed at least two law firms into formal investigations.
Key Points
- The incident file tracked via UL’s Open Data platform mirrors reports made directly to the CPSC’s SaferProducts.gov database.
- Roughly 368 complaints had accumulated by September 10, with the large majority filed in the previous six months, per WCPO.
- Symptoms described across filings include burns, blistering, welts, and bleeding or peeling rash localized to the diaper area.
- Zuru Inc., the manufacturer, had not responded to press inquiries as of the most recent reporting, according to both WCPO and Fox19.
- Law firm Chimicles Schwartz Kriner & Donaldson-Smith has opened a formal investigation into potential class action claims tied to the reports.
What Parents Should Do
Anyone whose child has developed unexplained redness, welts, or broken skin after wearing Millie Moon diapers should stop use immediately and have the reaction evaluated by a pediatrician, since a chemical burn can be mistaken for a routine diaper rash in its early stages. Families who experienced a reaction can file their own report directly with the CPSC through SaferProducts.gov, which is the same public database feeding the open incident file tied to this brand, and can review the intake criteria on the Chimicles investigation page if considering legal options. No formal recall has been issued for Millie Moon diapers as of this writing, which means the product remains on Target shelves while the incident count continues to grow and regulators keep the case file open.