With the resurgence of retro styles and nostalgia for simpler times, many household brands from the ’70s are making a comeback. These brands offer not only a taste of the past but also reliable quality, value for money, and a refreshing break from the digital age. They remind us that sometimes, old is indeed gold.
The following list is based on real-world trends, expert interviews, auction results, and consumer surveys. These brands have stood the test of time and are now being rediscovered by a new generation. As you journey down memory lane, you might find some items that you had overlooked, and others that you might want to add to your shopping list.
1. Fisher-Price Toys
Fisher-Price, a toy brand that has been around since 1930, was a household name in the ’70s. The brand’s iconic “Little People” playsets and “Chatter Telephone” were among the favorites. Despite the influx of high-tech toys, many people still prefer Fisher-Price for their simple, durable, and imaginative toys that promote active play. Today, Fisher-Price toys are making a comeback, not just because of nostalgia, but also for their educational value. Parents and educators are recognizing the importance of simple play in child development. According to the National Association for the Education of Young Children, play is crucial for children’s cognitive, physical, social, and emotional well-being.
2. Pyrex Cookware
Pyrex, a brand synonymous with glass cookware, was a staple in many kitchens in the ’70s. Known for its durability and versatility, Pyrex cookware could go from the oven to the table to the fridge. While modern cookware boasts non-stick surfaces and induction compatibility, Pyrex continues to be loved for its simplicity and functionality. Now, vintage Pyrex is gaining popularity among collectors and home cooks. Its colorful patterns and retro designs add charm to any kitchen. Plus, compared to plastic containers, glass cookware like Pyrex is a safer and more sustainable choice. According to Harvard Health Publishing, glass is less likely to leach chemicals into food.
3. Polaroid Cameras
In the ’70s, Polaroid cameras were the epitome of instant gratification. They made photography accessible to the masses and added fun to every occasion. While digital cameras and smartphones have taken over, the magic of instant photos still captivates many. With the rising trend of analog experiences, Polaroid-style instant and point-and-shoot cameras are experiencing a resurgence. They offer a tactile and nostalgic experience that digital photography can’t replicate. As the Washington Post notes, younger consumers are fueling the comeback of disposable and instant cameras.
4. Levi’s Jeans
Levi’s jeans, with their timeless design and sturdy construction, were the go-to denim in the ’70s. Today, vintage Levi’s are sought after for their unique fades and quality that lasts years. While fast fashion offers a plethora of styles, many still prefer Levi’s for their classic appeal and sustainability. As consumers become more conscious about the environmental impact of fast fashion, they’re turning to brands like Levi’s that offer durable and timeless pieces. Industry analysis from McKinsey & Company highlights sustainability as a key, enduring priority in fashion.
5. Tupperware
Tupperware, known for its airtight plastic containers, was a revolution in food storage in the ’70s. Despite the emergence of cheaper alternatives, many still prefer Tupperware for its quality and lifetime warranty. Overlooked by some, these containers keep food fresh longer and reduce waste. Tupperware is now gaining traction as a sustainable alternative to disposable plastic bags and containers. With the growing awareness about plastic pollution, consumers are looking for reusable options like Tupperware. The Environmental Protection Agency highlights the importance of reducing, reusing, and recycling to conserve resources and reduce waste.
6. Converse Sneakers
Converse sneakers, specifically the “Chuck Taylor All Stars,” were popular in the ’70s among basketball players and rock stars alike. They’re known for their simple design, comfort, and durability. Overlooked by some in favor of trendier sneakers, Converse has maintained its loyal following. Today, Converse sneakers are back in fashion. They’re seen on celebrities, fashion runways, and everyday people. Their timeless design pairs well with any outfit, making them a versatile addition to any wardrobe. As noted by Vogue, heritage classics like the Chuck Taylor remain perennial favorites.
7. Crock-Pot Slow Cookers
The Crock-Pot, introduced in the ’70s, changed the way people cooked. It allowed for unattended cooking, freeing up time for other activities. While modern appliances offer more features, the Crock-Pot remains a favorite for its simplicity and convenience. With the resurgence of comfort food and home cooking, the Crock-Pot is more relevant than ever. It makes cooking hearty meals easy, even for those with busy schedules. Mayo Clinic also points out that slow cooking can help retain more nutrients compared to some other cooking methods.
8. Kodak Film Cameras
Kodak, a pioneer in film photography, made capturing memories accessible and affordable in the ’70s. While digital photography is now the norm, film cameras offer a different kind of experience—each shot is deliberate and every print is a surprise. Today, more and more people are rediscovering the charm of film photography. It’s not just about the retro aesthetic; it’s also about slowing down and appreciating the process. The Guardian has reported on Gen Z’s revival of point-and-shoot and instant cameras.
9. BIC Pens
BIC pens, known for their reliability and affordability, were a common sight in homes, schools, and offices in the ’70s. Even with the advent of digital note-taking tools, BIC pens retain their charm as a simple yet essential tool for writing and drawing. In the current digital era, the act of writing by hand is appreciated for its personal touch and therapeutic effects. Research summarized by the Association for Psychological Science indicates that handwriting can bolster learning and retention, making BIC pens a timeless tool for study and creativity.
10. Puma Sneakers
Puma, a leading sportswear brand, was popular in the ’70s for its stylish and comfortable sneakers. While often overlooked in favor of flashier brands, Puma has maintained its reputation for quality and classic designs. Now, as consumers gravitate towards vintage styles, Puma sneakers are enjoying renewed attention. They offer a blend of comfort, performance, and retro appeal that’s perfect for the athleisure trend. Reuters reported growing demand in 2024 for retro models like the Palermo.
