For millions of Amazon Prime households, the newest perk is not faster shipping or another streaming channel, it is cheaper gas. Buried among the familiar benefits is a standing discount of 10 cents per gallon at thousands of stations, a quiet offer that can easily add up to roughly $70 a year for a typical driver. The catch is that it lives behind an extra app and a bit of setup, which is exactly why so many Prime members have not bothered to turn it on.
That gap between potential and reality is the real story here. On paper, the Prime Fuel Savings Offer looks like a small but steady way to blunt stubborn fuel costs, especially for commuters and suburban families. In practice, it is a case study in how modern loyalty programs rely on friction and fine print, counting on the fact that a meaningful share of customers will never quite get around to claiming what they are owed.
How the 10 cent discount actually works
The Prime Fuel Savings Offer is straightforward once it is set up. Prime members in the U.S. can activate a standing $0.10 per gallon discount by linking their Amazon account to bp’s earnify rewards program, then using a phone number, app code, or linked payment method at the pump. Amazon’s own description of Savings at the spells out that the $0.10 per gallon savings is applied automatically at participating locations once the account is connected. The discount stacks on top of any base earnify rewards, so Prime members are effectively getting a bonus on top of a standard loyalty program.
To join, drivers visit Amazon’s dedicated fuel page, sign in, and follow prompts that connect Prime to earnify, a process that is also detailed in Amazon’s Frequently Asked Questions. Once linked, they can enter the same phone number they use online or scan a code in the earnify app at the pump. The structure is classic Amazon: a modest but always-on discount that quietly rewards people who live inside the company’s ecosystem, from shopping on Amazon Prime to filling up their cars.
Where the savings show up: 7,000 stations and Friday bonuses
Coverage is broader than many drivers might assume. Amazon has said that Prime members can now save a little per gallon at about 7,000 U.S. gas stations, including BP, Amoco and ampm locations across the country. That reach comes through bp’s earnify network, which the company describes on its own earnify page as a way to tie together its brands and digital rewards. For drivers in suburbs and along major interstates, that means the discount is likely available at the same stations they already use, without a detour across town.
The base 10 cents is only part of the story. Amazon Prime members can also receive an exclusive 25 cent per gallon bonus every Friday at participating BP, Amoco and ampm stations through the earnify program, turning end-of-week fill-ups into the best time to top off. Bp’s own explanation of the Prime fuel savings notes that Prime members in the U.S. save a combined 10¢ a gallon on fuel as part of a broader cents per gallon savings structure for Prime members, which can be boosted by targeted promotions. For anyone who plans ahead, that turns a routine chore into a small weekly win.
Why most Prime members still are not using it
On paper, a permanent $0.10 discount sounds like the kind of perk people would rush to claim. In reality, the offer is easy to miss. Amazon’s sprawling list of Prime benefits already includes fast shipping, streaming, grocery deals and more, and the fuel discount is just one more tile in a crowded dashboard. The official Prime Fuel Savings page lives a couple of clicks away from the main membership hub, and it requires a separate earnify sign-up, which is exactly the kind of friction that kills adoption.
There is also a perception problem. A dime off per gallon can sound trivial compared with splashier credit card rewards or warehouse club discounts, even though the math tells a different story. One analysis of how to save at the pump with Amazon Prime estimates that a typical driver can save nearly $70 per year on gas simply by activating the 10 cents per gallon savings and using it consistently. Another breakdown of how to save at the pump with Amazon Prime notes that the savings could be even larger for high-mileage households that combine the base discount with targeted promotions that help you save even more, especially when they time fill-ups around One way to stack rewards.
How to actually turn the perk on
For anyone willing to spend five minutes on setup, the path to cheaper gas is clear. Prime members can activate the $0.10 per gallon savings by visiting amazon.com/fuelsavings, signing in, and linking their account to earnify. Amazon’s own Frequently Asked Questions explain that Prime members in the U.S. can always access the 10¢ per gallon offer by entering their phone number or using the earnify app at the pump. Once that is done, the discount is automatic at participating stations, so there is no need to clip digital coupons or remember promo codes.
For drivers who want a bit more guidance, several consumer finance explainers walk through how to save at the pump with Prime, including screenshots of the earnify app and examples of how the discount appears on receipts. Another overview of how to save at the pump with Amazon Prime emphasizes that the key is consistency: using the same phone number every time, choosing participating BP, Amoco or ampm stations, and watching for targeted offers that help you save even more over time through How the program layers rewards.
How this stacks up against other gas deals
Compared with traditional gas loyalty programs, Amazon’s approach is less about headline-grabbing discounts and more about weaving fuel into a broader subscription. Many station-branded programs offer rotating cents per gallon promotions tied to in-store purchases or credit cards, while the Prime Fuel Savings Offer is a flat 10 cents that sits alongside free shipping and streaming. One breakdown of how Amazon Prime’s value extends beyond shopping notes that Prime members can save up to 10 cents per gallon on fuel at participating gas stations, framing it as one more way the subscription stretches across daily life. Another explanation of how Amazon Prime members can save nearly $70 per year on gas points out that the savings are automatic once activated, unlike some competitor programs that require chasing rotating deals through Jan promotions.
There is also a strategic angle for Amazon and bp. One industry-focused report on Amazon Offering Fuel bp earnify notes that the partnership enhances, expands and replaces earlier rewards structures, effectively turning Prime into a front door for bp’s digital loyalty. Another consumer piece on how Prime members can now save 10 cents per gallon at participating stations frames the deal as a way to make Prime stickier for drivers who might otherwise consider canceling. In that sense, the gas discount is less a standalone bargain and more a retention tool, especially for suburban households that drive 12,000 miles a year or more.
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