Bath & Body Works just flipped the switch on the one event candle people wait for all year, and yes, it really does outshine the brand’s own Black Friday deals. If you care more about stocking up on 3-wicks than scoring another pair of fuzzy socks, this is the weekend you plan around. The prices, the limits, and the sheer number of scents on shelves all line up to make Candle Day the moment you build your stash for the next twelve months.
Why Candle Day beats Black Friday for serious candle shoppers
If you are in it for candles, Black Friday is basically the warmup and Candle Day is the main event. The brand’s own fans treat it as a “once-a-year tradition,” with Fans rallying together for the drop after watching prices on 3-wicks climb to a regular price of $26.95 to $29.95. When you are used to that full price, seeing the same jars fall to single digits is not just a nice perk, it is the only time it makes sense to buy in bulk.
That is why the brand is comfortable calling this its biggest candle promotion of the year and why coverage of the event leans into the idea that it is actually Better Than Black Friday. The current sale has 3-wick prices starting under $10, with one report noting that Bath & Body Works’ Biggest Candle Sale Is Here with prices starting under $10 and framed explicitly as Better Than Black Friday. When you compare that to the more modest Black Friday markdowns on a mix of body care, hand soaps, and accessories, it is clear that Candle Day is where the brand concentrates its most aggressive candle pricing.
The key details: pricing, limits, and how the sale works
To make the most of Candle Day, you need to know the numbers before you walk in. The headline figure is simple: Shoppers can expect $9.95 3-wick candles during the event, a steep drop from the regular $26.95 to $29.95 range. That gap is why people plan their entire candle budget around this weekend instead of casually grabbing jars throughout the year.
There is also structure behind the chaos so you are not fighting over the last winter scent in the store. During Candle Day weekend, shoppers are typically limited to 24 candles on Candle Day, which sounds high until you start tallying gifts, backups, and seasonal scents. That cap keeps the event from turning into a reseller free‑for‑all and gives you a fair shot at the fragrances on your list, especially if you shop early in the day.
What Bath & Body Works is rolling out for Candle Day 2025
The brand is not just slashing prices, it is also using Candle Day to flex its candle lineup. In its own announcement, Bath & Body Works Announces the Return of Annual Candle Day and highlights that the event covers more than 180 candles, including new releases. That means you are not just choosing between the same handful of evergreen scents, you are getting first crack at fresh launches alongside returning favorites.
On top of that, Candle Day is framed as the Bath & Body Works candle holiday, not just a random promo. Coverage of the event notes that Candle Day is the Bath & Body Works signature candle event, with bestselling 3-wick candles dropping to under $10 and discounts reaching up to 64% off. When you combine that depth of assortment with that level of markdown, you are looking at a sale that is designed to clear shelves and refill your cabinets in one weekend.
How many candles you can really grab at $9.95
Once you know the price, the next question is how far you can stretch it. Reporting on the event spells it out clearly, asking How many $9.95 candles can you buy? and confirming that the $9.95 price applies across the 3-wick lineup during Candle Day. If you hit the 24‑candle limit at that price, you are spending just under what two full‑price hauls would cost you at regular retail.
That math is exactly why Fans treat Candle Day as a once-a-year stock‑up mission instead of a casual browse. When Bath & Body Works (BBW) points out that people anticipate the event all season and rally together for each year’s sale, it is because the savings scale with every jar you add to your basket. If you are strategic about scents and stick to that $9.95 price point, you can cover your own home, your gifting list, and a few “just in case” backups in a single trip.
How to shop Candle Day like a pro
To actually benefit from those numbers, you need a game plan before you walk into Bath & Body Works or open the app. Start by listing the categories you care about most, like fresh and clean for bathrooms, gourmand for the kitchen, and cozy woods for the living room, then plug in specific scents once you see what is included in the more than 180‑candle lineup. Because Annual Candle Day includes new releases alongside returning favorites, you can split your haul between tried‑and‑true staples and a few wild cards without blowing your budget.
Timing matters too. Coverage of the event makes it clear that Shoppers are heading in specifically for Candle Day, not just wandering by, which means popular scents can move quickly. If you want the buzzy seasonal fragrances or the hyped new launches, you are better off shopping early in the event window, sticking to your list, and being ready with backups in each scent family so you are not left empty‑handed if one display is already cleared out.
More from Decluttering Mom:
