Martha Stewart has built an empire on polished entertaining, but her latest Super Bowl craving is surprisingly low-key. Instead of a fussy canapé, she is fixated on a salty, crunchy bite that starts with a store-bought chip and ends with a hit of luxury. The domestic icon is leaning into what she jokingly calls a “poor man’s potato chip,” and it is exactly the kind of snack that makes sense for a game day spread that has to feed real people, not just impress on Instagram.
Her current obsession fits right into the way she talks about the Super Bowl in general: a mix of comfort food, regional pride, and just enough glam to feel special. Stewart may be planning lobster rolls and Dungeness crab for her own viewing party, but the snack she cannot stop eating proves that even she is happy to hover over the coffee table with everyone else, fingers dusted in salt.
The “poor man’s potato chip” Martha cannot quit
At the center of Stewart’s latest snacking phase is a single, very specific chip. She takes a ridged Ruffles potato chip, adds a dollop of sour cream, then crowns it with caviar, turning a pantry staple into something that tastes like it belongs on silver trays. She has nicknamed the bite a “poor man’s potato chip,” a wink at the fact that it is built on a bagged snack even as the caviar on top keeps it firmly in splurge territory. The appeal is obvious: it is crunchy, salty, creamy, and briny all at once, and it can be assembled in seconds while the game clock is running.
Her enthusiasm for this combo has become a full-on “current snack obsession,” and it lines up neatly with the way she has always blurred the line between high and low. Stewart is known for elaborate tablescapes, but she is just as happy to stand in a kitchen and eat chips over the sink, as long as those chips are upgraded with good ingredients. In coverage of her Super Bowl plans, she leans into that contrast, talking about this caviar-topped bite in the same breath as more casual favorites, a reminder that indulgence does not have to mean complicated cooking. The way she describes the snack, especially when she calls it the “poor man’s potato chip,” comes through in her conversation about her current obsession, and it has quickly become the breakout talking point of her game day menu.
How it fits into her bigger Super Bowl playbook
That one chip might be the star of Stewart’s snacking, but it is only a small part of the spread she has mapped out around the game. She has talked about building a full-on feast that nods to both teams, starting with lobster rolls “for Boston” and moving into piles of fresh Dungeness crab. From there, she rattles off a checklist that sounds like every fan’s dream buffet: sliders, wings, pizza, and a veggie tray, all portioned out in her head with the kind of precision that only a seasoned host would bother to calculate. At one point she jokes through the numbers, repeating “sliders, sliders, 5” and “wings, what wings? Oh, wings, 55 pizza, 11, and a veggie tray, 11,” turning menu planning into its own kind of sport.
She is not just focused on what comes out of the oven, either. Stewart has been working with Pepsi around Super Bowl festivities, talking about fan zones and how she will actually be watching the game, and her snack choices slot neatly into that partnership. In interviews, she happily admits she loves wings and classic game day fare, a point that shows up again when Amanda Mactas relays her simple declaration, “I love wings.” She also sides with readers who argue that nachos are an elite Super Bowl snack, adding that if they are not loaded with toppings, she would rather not make them at all, a stance captured in coverage that notes she is “Not a stranger to classic Super Bowl dishes” and echoed again in a separate recap of her game day favorites.
Martha’s snack rankings and why this one stands out
Stewart’s chip-and-caviar fixation also makes more sense when stacked against how she talks about other party foods. She has literally blind ranked game day staples on late night TV, playing along as she sorted dips, wings, and more into a personal hierarchy. In one TikTok clip inviting viewers to “Join Martha Stewart” in ranking the best snacks for the big game, the video racks up 147K Likes and 261 Comments, proof that fans are deeply invested in where she lands on everything from seven-layer dip to pigs in a blanket. In another clip, she debates where “seven layer dip” belongs on a one-through-six scale, eventually parking it at “four,” a moment captured in a short video that has her talking through each choice in real time on Feb game day content.
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