A pair of men’s baggy Hollister sweatpants in a size small, the kind of thing most sellers would pass over, sold the very same day Cayley Elaine listed it. She says that is exactly the point of her business: everyday brands that anyone can find, priced and titled so the right buyer spots them fast.
She is a full-time reseller, and in her weekly “what sold” video she walked through the items that paid her bills, from the quick wins to a few flops she wants others to avoid.
She says most resale items take months to sell, so she tracks anything that moves in two weeks or less.
Hollister Sweatpants Sold The Same Day At $24.64
The sweatpants were listed on Depop for $29 and sold on an automatic offer for $24.64, which left her $20.22 after fees. Her full title was “Hollister men’s pull on baggy wide leg sweatpants, size small, black, athleisure, and stretch.”
She says oversized baggy sweatpants, for men and for women, are incredibly trendy right now. Her bread and butter is selling them at about $20 to $25 each.
“My strategy is to use keywords to really target the right buyer,” she says, and she believes she can sell just about anything that is in demand using that approach.
“You Can Accidentally Price Yourself Out Of Sales”
Her pricing lesson came up again and again. If a brand has a weak sell-through rate but there is still interest, she prices it competitively and it moves.
A pair of studded clogs in a size 10 was listed near $30 on Poshmark. She accepted $25 and they sold in two days, earning her $20.
A vintage Lilly Pulitzer mini skirt sold in two days for $25. She says that price point is the one where vintage Lilly moves for her.
A Plain White Slip Dress Sold With No Likes At All
A vintage Vanity Fair slip dress sold in two days with zero likes, only a couple hundred views and 21 clicks. She sold it for $20 and kept $16.35 after fees.
Her takeaway: the fastest sellers are not always the ones with lots of views. “You can have one view on an item and that item will sell if you connect it with the right buyer.”
A no-name Y2K top with a flared sleeve had 69 likes in two days and sold in a bundle for about $32. She says she bought it strictly for style, and she puts any unique feature, like that sleeve, right in the cover photo.
Everyday Brands Keep Paying The Bills
She is especially fond of Aerie, a brand she wears herself. A pair of baggy wide leg Aerie sweatpants listed at $35 sold in five days for $27, earning $21.60.
- A Spanx Air Essentials wide leg jumpsuit sold for $40 in six days, earning $32.
- A Marine Layer plaid tiered midi dress sold in seven days for $28, earning $22.40.
- A Brooks Brothers merino sweater vest listed at $25 sold on eBay in 13 days at full price.
- A men’s full-zip Patagonia sweater in extra large listed at $40 sold in 13 days at full price.
- Old Navy wide leg pants, new with tags, listed at $22 sold in exactly two weeks and earned $16.37.
She also admits she gets too excited sometimes. She priced one embroidered boutique dress at $46 instead of nearly $80 because she missed a bare patch where the embroidery was missing. It still sold in six days for $36 and earned her $29.84.
Her Biggest Sale Was A Vintage Carhartt Vest At $106.14
Among her higher-priced sales, a vintage 1990s lined Carhartt vest in extra large was listed at $125. It sold in 38 days on an automatic offer for $106.14, and her eBay earnings were $82.15, which she split with the person who consigned it.
A patchwork Free People dress listed at $65 sold at full price after 50 days and earned about $50. A Blarney Woollen Mills wool rug sold for $51 in 22 days.
For the rug, she used an AI-made cover photo that places the item in a real home. She says it helped buyers picture it, though she cautions you have to check that it looks like the item and that the sizing is accurate.
Lululemon And Eileen Fisher Quietly Top Her List
Her crosslisting tool, Nifty, has an assistant that can report her best-performing brands. She asked it and found she had sold 88 Lululemon items in the last 12 months, even though she is picky about the brand.
Eileen Fisher turned out to be one of her strongest repeat brands. A silk cotton sleeveless top listed at $35 sold in 69 days for about $30 and earned $23.23.
She also names Rothy’s flats, which sold for about $30, and a velvet Sundance top, which sold for $30 in 26 days. For that top she points to “factor stacking,” meaning a jewel tone, puff sleeves and velvet all in one piece.
Three Flops That Sat For Months
A Fashion Nova corset top took 212 days and sold in a bundle for about $10. She says its details fought each other, embroidery that reads boho against satin that does not, and “whenever you’re confused about which direction to take it, your buyers will also be confused.”
A short sleeve plus size top sat 188 days before selling at a dropped price of $14.55. Y2K style jeans took 182 days, sold for $17.47, and then the buyer returned them.
What To Take From Her Numbers
Her approach is simple enough for any beginner to try:
- Look up the brands you already see every time you shop.
- Price competitively when a brand has a low sell-through rate.
- Put a unique feature in the cover photo.
- Review your own sales data every few months to see which brands earn their shelf space.
She says to include your own cost of goods when you look at her totals, since everyone’s costs and fees differ. Most of her items come from thrift store bins.
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