A video from the account olliebubs09 opens with on-screen text reading “Aldi Is Cutting Prices On A Third Of Its Products, 9-23 to 11-3,” with the creator, Oliver, breaking down the announcement from inside his car. His caption keeps it simple: “Aldi cuts prices on 33% of their stores inventory.” Tagged #fyp, #aldi, and #savings, the video pulled in 141,600 likes, 2,329 comments, 15.7K saves, and 44.8K shares.
@olliebubs09 Aldi cuts prices on 33% of their stores inventory. #fyp #aldi #savings
The numbers behind this video check out against Aldi’s own announcement. The chain confirmed it’s cutting prices on roughly $86 million worth of seasonal fresh items from September 23 through at least November 3, with nearly a third of its everyday in-store assortment now priced below where it sat last year. The produce side of the cuts covers Autumncrisp grapes, Bartlett pears, Brussels sprouts, fresh herbs, garlic, French beans, butternut and spaghetti squash, and a range of apples and potatoes. Honeycrisp apples specifically dropped to $1.99 a pound, which Aldi says is 35% below last year’s price and the lowest regular price the chain has offered on them in more than five years. On the protein side, Kirkwood chicken breast family packs fell to $1.99 a pound, their lowest regular price since 2022.
These fall cuts build on reductions Aldi had already made earlier in the year on ground and organic whole bean coffee, mixed nuts and dried fruit, paper towels, Elevation ready-to-drink protein shakes, and Choceur chocolate, meaning the discount list a shopper walks into right now spans considerably more than just produce and meat. For context on why this stands out, the USDA’s Economic Research Service has been forecasting food-at-home prices to rise further in 2026, with increases in the range of 2 to 3 percent expected across the broader grocery category even as some individual items ease. A major chain cutting prices on a third of its assortment during a stretch when the government’s own forecast points toward continued grocery inflation is a genuinely counter-trend move, not simply marketing language dressed up as a discount.
For a household trying to actually capture these savings, the produce cuts are the most time-sensitive part of the list, since fall squash, Brussels sprouts, and apples are seasonal items whose prices typically climb again once the window closes in early November. The protein and pantry cuts, chicken breast, coffee, nuts, and paper goods, tend to have more staying power since Aldi has signaled these as part of a broader shift rather than a short seasonal promotion. Shoppers who build a grocery list around what’s actually included in the markdown, rather than assuming the discount applies store-wide, are the ones most likely to see the savings show up on the receipt.
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